Digital Marketing / Content Creator / Marketer

Digital Marketing Job Requirements and Responsibilities:

- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals.
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborates with agencies.
- Evaluates emerging technologies.

Digital Marketing Qualifications / Skills:

- Creating and maintaining client relationships
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education and Experience Requirements:

- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels